While your Givz campaign can work in podcast advertisements, it can also serve as content. Maximize the effort by repurposing the transcript of your podcast as a search optimized blog post.
Push Notification
Remain top-of-mind by sending reminder messages mid-campaign and drive final conversions with a “Last Chance” touchpoint.
Social Media
Encourage founders to announce the campaign on their social channels and tag your spotlight charities to encourage them to share on their channels.
Social: Ephemeral Content
Post ephemeral content to stories while your campaign is live.
Social: Post-Donation
Encourage customers to post a campaign-special social asset to their feeds.
Announcement: Digital Ads
Optimize conversions by directing traffic from paid ads to a custom landing page that emphasizes the offer expressed.
Create a “redemption” email that reinforces the values of your campaign and make this touchpoint more meaningful with a message from your founders. Try notifying your spotlight charities ahead of time and encourage them to share with their subscribers across social channels.
Branded Redemption Page
Your branded redemption page is another opportunity to reinforce your commitment to social impact and can include a branded image along with campaign-specific copy and spotlight charity selections.
Social Media
Encourage founders to announce the campaign on their social channels and tag your spotlight charities to encourage them to share on their channels.