User engagement strategy for a rowing-based fitness app..


CITYROW GO knew that users who take eight classes are more likely to remain engaged and active. With that discovery, CITYROW GO turned to Givz to launch a social impact campaign aimed at increasing user engagement while also learning about the causes that resonate most with the CITYROW community.


A Shop-to-Givz campaign that offered users $20 Givz Cash for completing eight CITYROW GO classes in the month of November (2019). Upon completing the eight class, users were rewarded Givz Cash to support CITYROW GO’s spotlight charities or the charity of their choice.


With their campaign, CITYROW GO boosted engagement by 26.5% and saw a 20% redemption rate. The CITYROW GO community supported 15 unique charities across 8 charity types.

Spotlight Charities

In addition to the Givz search bar that allows users to donate to any charity in America, we spotlighted three different types of charities of users to support.

See CITYROW Go’s Givz redemption page

ALSAC – St. Jude Children’s Research Hospital

Memphis, TN | 35-1044585

The St. Jude Children’s Research Hospital seeks to find cures for children with cancer and other catastrophic diseases through research and treatment

See on Givz

International Rescue Committee

New York, NY | 13-5660870

The mission of the IRC is to help people whose lives and livelihoods are shattered by conflict and disaster to survive, recover and gain control of their future.

See on Givz

American Society for the Prevention of Cruelty to Animals (ASPAC)

New York, NY | 1623829

The mission of ASPCA is to provide effective means for the prevention of cruelty to animals throughout the United States.

See on Givz

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