kencko
Cause-holiday campaign for a thriving subscription smoothie brand
Goals
kencko wanted to drives sales for Black Friday and Cyber Monday (2019) without the use of discounts. The campaign needed to leverage a value-add incentive that would resonate with kencko’s target audience without creating any additional friction to the checkout process.
Solution
A Shop-to-Givz Tuesday campaign that offered new customers up to $50 Givz Cash for each new kencko subscription. Upon completing their purchase, customers were rewarded Givz Cash with the option to support kencko’s spotlight charities or any charity of their choice.
Results
To help engage folks that may have missed the first appeal, the kencko team emailed their community to let them know there were only 5 days left on the campaign and that more than $1,000 had been donated to various causes around the country.
Leveraging their data report, they called attention to regions of the country that had strong participation and to the most popular types of charities.
The feelgood deal of the season
Kencko selected three spotlight charities on Givz that proved to resonate strongly with their community.
Plastic Oceans Foundation
Malibu, CA | 81-3778043
Plastic Oceans works to inform, inspire and incite action to solve plastic pollution.
Action For Healthy Kids Inc
Chicago, IL | 47-0902020
Action For Healthy Kids works to to create healthier home and school environments where every child has access to safe places to play, nutritious food to eat, and health experiences to help them thrive.
Mercy For Animals
Los Angeles, CA | 54-2076145
Mercy for Animals is dedicated to eradicating this cruel food system and replacing it with one that is not just kind to animals but essential for the future of our planet and all who share it.