Milani Cosmetics

Social good campaign for a beauty products leader.

Milani has amassed a large following, particularly on social media where they have nearly 4 million instagram followers and they were interested in learning about the types of charities preferred by their customers.

The campaign offered customers $10 in Givz Cash for their purchase of $50 or more. Social media posts and emails directed customers to the Milani website and banner overlay.

Spotlight Charities

Based on what Milani already understood about their customers, we decided to restrict the search bar functionality and instead selected three specific charities with unique charity types for customers to support.

See Milani’s redemption page

American Society for the Prevention of Cruelty to Animals (ASPCA)

New York. NY | 13-1623829

Animal Related

See on Givz

Refugee & Immigrant for Education & Legal Services (RAICES)

Windcrest, TX | 74-2436920

Civil RIghts, Social Action & Advocacy

See on Givz

P S Arts

Los Angeles, CA | 95-3931147

Arts, Culture & Humanities

See on Givz

National Alliance on Mental Illness (NAMI)

Arlington, VA | 43-1201653

Mental Health & Crisis Intervention

See on Givz

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