Social good campaign for a beauty products leader.
Milani has amassed a large following, particularly on social media where they have nearly 4 million instagram followers and they were interested in learning about the types of charities preferred by their customers.
The campaign offered customers $10 in Givz Cash for their purchase of $50 or more. Social media posts and emails directed customers to the Milani website and banner overlay.
Based on what Milani already understood about their customers, we decided to restrict the search bar functionality and instead selected three specific charities with unique charity types for customers to support.