Digital and in-store campaign for a fashion and lifestyle brand in the NY Tri-state area.
Periwinkle Boutique is a rapidly growing fashion and lifestyle brand with nine locations across the tri-state area. With its new e-commerce store scheduled to launch right as its slow season began, Periwinkle Boutique turned to Givz in hopes of launching a social impact campaign designed to generate sales while also doing good.
Periwinkle Boutique worked with Givz to launch a limited time only Shop-to-Givz campaign both in-store and online. The campaign was strategically designed to drive digital and foot traffic, generate sales during a historically slow season, and increase its average order value.
Periwinkle Boutique saw 27% revenue growth, a 20% lift in large orders, and a 5% increase in RPV (revenue per visit). With the success of its initial Shop-to-Givz campaign, Periwinkle Boutique has extended the scope and reach of the original campaign to fuel its 2020 growth strategy.
Periwinkle Boutique had established a strong commitment to social good where they had supported charities like American Cancer Society and Make-A-Wish Foundation and wanted to feature charities focused on breast cancer and also provide customers the ability to support whoever they’d like.
We chose three of the top performing breast cancer charities in the industry and included the Givz search bar to allow customers to donate to any charity in America.
Susan G Komen Breast Cancer Foundation
Dallas, TX | 75-1835298
The world’s largest breast cancer organization, funding more breast cancer research since their inception in 1982 than any other nonprofit outside of the federal government while providing real-time help to those in need.
Breast Cancer Research Foundation Inc
New York, NY | 13-3727250
Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship.
Breast Cancer Prevention Partners
San Francisco, CA | 94-3155886
Breast Cancer Prevention Partners (formerly Breast Cancer Fund) works to prevent breast cancer by eliminating our exposure to toxic chemicals and radiation linked to the disease.