Wagmo
User acquisition strategy for a pet-wellness brand that helps fur babies thrive.
Goals
Target and acquire new high-value users with a social impact campaign that enables Wagmo to learn about the causes that matter most to their target audience.
Solution
A limited-time Shop-to-Givz campaign that focused on social ads but was also communicated across multiple channels – blog, email, on-site banner and social media.
Results
Wagmo saw an 11% decrease in CPA, 19% redemption rate, and was able to support 26 unique charities across 8 charity types. Wagmo also reported an increase in web conversion rates and better user engagement around this campaign. With the success of its initial Shop-to-Givz campaign, Wagmo is now working with Givz to expand the scope to fuel its 2020 Growth Strategy.
“Working with Givz was such a treat! To create a partnership that not only was beneficial for our brand but also helped to do good was truly an invaluable experience. They were speedy in executions, stayed on brand and thought strategically about the big picture! Wagmo is looking forward to working with them again!”
— Sarah Vandersluis, Director of Marketing, Wagmo
Wagmo Givz to Senior Pets
Wagmo’s campaign ran during November 2019 which was “Adopt-A-Senior Pet Month” and for their spotlight charities we focused on reputable charities provide care for senior animals. where senior animals are typically the last to be adopted and the first to be euthanized.
Susie’s Senior Dogs Inc
New York, NY | 47-2621309
Susie’s Senior Dogs works to bring awareness to the plight of homeless senior dogs as they are most often overlooked by adopters.
Old Friends Senior Dog Sanctuary
Mount Juliet, TN | 45-5084188
While providing lifetime homes for senior dogs, OFSDS strives to raise awareness of the joys and challenges of living with older dogs.
Muttville Senior Dog Rescue
San Francisco, CA | 26-0416747
Muttville’s mission is to give senior dogs a second chance at life. They rescue them, provide care and find them loving homes and spread the word about how WONDERFUL they are!