As we quickly approach holiday season 2020, attracting purpose-driven customers is a critical growth strategy. That’s why November 15th is the perfect opportunity to drive sales on America Recycles Day. Affording an acceleration of sales ahead of the uncertain shopping season.
Increase Sales on America Recycles Day
America Recycles Day is an event held every year on November 15th to educate shoppers on how their everyday consumptions impact the environment. It encourages them to make recycling a routine part of day-to-day life.
The climate crisis is swiftly climbing the list of shoppers’ concerns for environmental wellbeing. Making this is a golden opportunity for businesses to power cause-marketing campaigns that align with the values of purpose-driven shoppers: the majority across every demographic.
As the effects of climate change continue to disrupt everyday lives, shoppers are not only prioritizing meaningful brands, they’re driving referrals to the brands that share their values. They are prioritizing brands that conduct sustainable, environmentally-friendly practices. Therefore, in order to attract, retain, and expand high-value customers, brands must demonstrate incontestable support for the cause. It is a proven strategy for scaling continuous growth while effecting positive change.
A Quick and Easy Way to Capture This Growth Opportunity
Using Givz, brands now have a short window to act on this opportunity to drive sales on America Recycles Day. Launch a Givz campaign that turns discounts into charitable dollars and achieve 3 critical goals.
- Sell more while improving profit margins,
- Maximize the retail promotional calendars ahead of the holiday season, and
- Show incontestable support for this incredibly popular cause while doing actual good.
In place of discounts, charitable dollars are rewarded to shoppers after making a purchase. The shoppers then use that reward to donate to any U.S. charity of their choice. It is personal, highly converting, and extremely cost-effective. Here is a 30-second video of how it works.
These Socially Conscious Brands are Growing with Purpose on America Recycles Day
LOLI Living Organic Loving Ingredients’: stirring up beauty to make a change that’s equal parts clean, ethical and effective – Promotion: Get 10% back to donate with every purchase
Mobot A patented 2-in-1 Foam Roller Bottles perfect for on-the-go self-massage, trigger point therapy and stress release – Spend $60, receive $10 back to donate
Parasol Designed with your baby’s skin & the softest materials that are as good for the planet – Spend $60, get $10 to donate
Pink Moon The one-stop wellcare space for female-founded sustainable beauty brands – Promotion: Get 10% back to donate with every purchase
Seedlip The World’s First Distilled Non-Alcoholic Spirits – $10 back when you purchase the Seedlip trio
Sheets & Giggles An eco-friendly eucalyptus lyocell bedding that’s naturally softer, cooler, more breathable, and more moisture-wicking than cotton – 10% back on all purchases
Simple Satch Functional fashion for the gal on the go – 10% back on all purchases
Sylven New York Merging old school Italian craftsmanship with new school sustainable innovation – $50 back on all purchases
Thread Wallets Woven for originality offer functional products that allow you to do what you love and to look good doing it – Spend $50 and get $10 back to donate
Sell More While Doing Good
As a marketer, you may feel like you’re wading deep waters. And, understandably so. But if you – like the meaningful brands above – meet this moment by delivering on the socially-conscious demands of the majority of today’s consumers, you too will ride this huge wave of profitable growth while also doing good. There’s no better pursuit.
To learn how you can grow with purpose, email us today and one of our dedicated growth specialists will reach out with a free custom growth strategy that is designed for success and grounded in impact.