H&M USA Partners with Givz so Customers can Donate $150,000 to COVID-19 Charities

H&M USA Partners with Givz so Customers can Donate $150,000 to COVID-19 Charities

During these uncertain times, the world is far from business as usual. Governments and health authorities are working together to find solutions to the COVID-19 pandemic, to protect people and get society back up and running.

For businesses and consumers, one of the most frustrating parts of this pandemic is the feeling of utter helplessness in the face of widespread suffering and hardship. That is exactly why Givz has been working with meaningful brands to create opportunities where businesses and their customers can work together to restore health to society. We’re helping businesses serve their customers, continue to employ their staff, and to help fight the war against COVID-19.

H&M USA Partners with Givz so its Most Loyal Customers can Donate $150,000 to Any COVID-19 Charities of Their Choice
As part of our ongoing efforts, Givz has partnered with the world’s second largest clothing retailer, H&M USA, to power a nationwide Shop-to-Givz campaign aimed at providing relief for those affected by COVID-19.

From April 13th thru April 19th, every time an H&M loyalty member makes a purchase of $60 or more at hm.com/us, H&M USA will reward them with $10 Givz cash to donate to any U.S. charity that is providing support and relief to those on the frontline of the pandemic. A total donation of up to $150,000. Loyalty members can choose to donate to a myriad of organizations like CDC Foundation, Direct Relief, Meals on Wheels and GLAM4GOOD amongst others.

“I personally am so passionate and excited about this project that we brought to hm.com. We’ve teamed up with Givz so customers who are shopping with us and spends $60 or more between April 13th thru the 19th will have an opportunity to donate $10 reward to one or more charities of their choice!”

– Mario Moreno, Head of Marketing at H&M USA

H&M In-App Experience

Campaign Details:
  • April 13th – 19th
  • Spend $60+ at hm.com/us to receive $10 to donate to any U.S. charity COVID-19 (up to $150K)
  • Must be an H&M Loyalty member (free to join)
  • Redeem and donate via the Givz platform in 15 seconds or less

Givz is the leading purpose-driven marketing technology designed to optimize growth, promote meaningful engagement, and drive repeat conversions.
In 2017, we built the first frictionless donor-focused platform that allows anyone to donate to any U.S. charity in 15 seconds or less. Today we work with high-growth brands to earn, strengthen, and protect consumer-brand relationships in a way that serves all stakeholders; the brands, their customers, and the community at large.


Our Shop-to-Givz model allows brands to use Givz cash credits as full-funnel, high-converting incentives that leverage the power of emotional connection to drive measurable growth. Shop-to-Givz puts individual purpose behind each desired conversion.

Here’s a short article on how we are choosing to respond to COVID-19. To learn how Givz can help your business to grow with purpose amid this pandemic, email us at partnerships@givz.com.


H&M USA Media Contact: mediarelations.us@hm.com

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