Last Cyber Monday was the biggest online shopping day in US history, with $10.8 billion spent online in a single day. In the ecommerce world, Black Friday often refers to the time period of Thanksgiving through Cyber Monday, with some ecommerce stores kicking off their mega sales even sooner than Thanksgiving.
The opportunity for short-term sales gains and long-term customer loyalty is at your fingertips on this long holiday weekend. But you’re up against large and small brands with their own well optimized Black Friday ecommerce plans.
In this guide, we walk you through specific tips for optimizing your store, marketing your offers, and giving back. During the holiday season, you can make a great impression on your customers by donating to aligned causes.
Keep reading for all of our Black Friday ecommerce advice.