Brand values bring everyone in a company together around a set of core beliefs. This allows the brand to operate as one cohesive entity across all key decisions, from naming products to hiring new staff. Of course, brand guidelines and product strategy will guide those decisions as well, but everything begins with very clear brand values.
Although brand values are critically important, they’re also hard to pinpoint exactly—meaning that too many brands fail to achieve that cohesion and clarity.
If you don’t have your brand values clearly defined and readily available for employees and customers, you run the risk of creating disjointed experiences and failing to engage customers in deeper relationships.
The good news?
Honing in on your values provides an incredible opportunity for rapid growth as a brand.
In this guide, we dive into what brand values are, how to apply them, and how to define your own.