And finally, you’ll want to measure your cause marketing and scale what works. Measure how causes impact landing page conversions, email conversions, ad costs, and social media engagement rates, and then act accordingly. For example, if you find that emails mentioning donation incentives lead to higher click-through rates, then create additional promotional emails for relevant ecommerce holidays and events. Or, if you notice that cause-related Instagram posts get more engagement, then post them more often.
Cause marketing is on the rise. Fortunately, it doesn’t have to be difficult to manage.