As an ecommerce business owner, you have a lot on your plate — from serving customers to fulfilling inventory and finances. Among the operational tasks, marketing can take a back seat.
However, marketing keeps your store up and running, retains existing customers and brings new customers – enter ecommerce marketing platforms.
These are marketing automation platforms that take care of your ecommerce marketing, be it technical aspects like SEO and meta fields, or creative aspects like email campaigns.
You no longer have to spend hours on spreadsheets to track the performance either as you can automate most aspects of the marketing operations.
Here is an extensive list of the best marketing platforms for all your needs.
Email marketing gives you an average ROI of $32 for every $1 you spend. Considering the 3200% ROI, email is the powerful channel that’ll increase your customer base, maximizing your sales.
Klaviyo is an email and SMS marketing automation tool. You can create email sequences based on the customer data you have, resulting in a well-targeted email campaign.
Klaviyo offers flexible pricing based on your contact list.
It offers a free plan for up to 250 email contacts and 50 SMS contacts.
The paid plan starts at 251 email contacts and 51 SMS contacts, starting at $20 per month for emails and $5 per month for SMS campaigns.
Calculate the pricing according to your needs here.
Klaviyo is popularly rated 4.2 stars out of 1525 reviews on the Shopify app store: “I use Klaviyo to send personalized emails to all of my leads at once. This is a great tool because it helps me keep all of my digital relationships in one place. I also love that all of my messages are personalized to each contact.”
Givz is the first marketing platform that allows you to create incentives for donations. You don’t have to give huge discounts, which decreases your profits, to attract more sales.
You can simply feature your audience’s go-to charities and pledge to donate a percentage of their total order value to their chosen charity.
30-day free trial with a basic plan starting at $19 per month. The pricing has more options like $99 per month and $299 per month with advanced features.
Givz has an overall rating of 5 out of 5 stars: “GIVZ is genius! Improves AOV and conversion rate without discounting by making the customer feel good about themselves … incredible! It’s a win win-win.”
Mailchimp is an email marketing tool, allowing you to automate personalized email campaigns, segment audiences, and tap into buyers’ data for ads.
Free plan is available with paid plans starting at $11 per month.
Out of 11,661 reviews, Mailchimp has 4.3 stars: “Mailchimp is without a doubt the best service in the cloud for creating, managing, sending and analyzing email marketing campaigns, since in addition to sending email campaigns in real-time it also allows me to program them so that they follow a sequence according to the criteria that you have established.”
Privy is a multi-purpose ecommerce marketing tool that allows for email and SMS marketing, cross-selling, and creating website pop-ups, banners, and bars.
15-day free trial along with a free forever plan. Paid plans start at $15 per month going up to $70 per month based on features.
With 24,765 reviews on Shopify, it’s rated 4.6 out of 5 stars: “Very helpful onboarding team and got all my answers quickly! The email templates are very helpful and easy to replicate.”
AfterShip is a shipment tracking app that keeps your customers informed about their order status through automated tracking.
Free forever plan with a 7-day free trial. Paid plans start at $11 per month and go up to $119 per month based on the number of shipments and other features.
Out of 3423 reviews on Shopify, AfterShip has an average rating of 4.7 stars: “I used this app to track orders and notify customers. It works and the customer service is 10/10. Superfast response.”
With reviews being a major influence on purchase decisions, Judge.me helps you gather and display product reviews and ratings on your Shopify store. You also get to showcase user-generated content (UGC) like customer videos and photos on your website, resulting in an increased trust with social proof.
Free forever with a paid plan at $15 per month.
Out of 8821 reviews, Judge.me has an overall rating of 5 stars: “Even with just free plan, you can still do a lot. Customize email colors and text, great Shopify integration.”
Metafields Guru allows you to add, change, and delete meta fields of different items, variants, collections, customers, orders (including draft), blogs, pages, and the shop—all from your Shopify admin panel.
Free forever with paid plans starting at $9 per month and going up to $59 per month.
Out of 160 reviews, it has received a 5 out of 5-star rating: “I have looked at a number of other Metafield apps & this one blows the others out of the water. The features are amazing & the support is excellent too. I can’t recommend this app enough. It has saved me hours of time.”
Ryviu Product Reviews is a Shopify reviews plugin that helps you establish social proof and customer support interactions.
Free forever for up to 50 products and 20 reviews each. Paid plans start at $6.44 per month.
Ryviu has a total of 829 reviews, out of which it has 4.9 stars: “The Ryviu Review App works great. Their team provided excellent support. Would definitely recommend to use.”
Shogun helps you design your landing and product pages easily with drag and drop templates. You can optimize the product and landing pages on speed, layout, and more, boosting conversions.
10-day free trial with a basic plan starting at $39 per month.
Out of 2789 reviews, it has an overall rating of 4.9 out of 5 stars: “This app is really easy user manageable and easy to use. It helps me to make the customization in a very easy way.”
Lucky Orange Heatmaps & Replay offers a collection of optimization tools to improve your checkout rate.
Free forever with the basic plan starting at $10 per month. It also offers a 7-day free trial.
Out of 727 reviews, it has an overall rating of 4.6 out of 5 stars: “This saved my business, I can see what I’m doing wrong and how I can change things to solve my busses issues.”
Omnisend is an email and SMS marketing tool helping you create marketing campaigns and gamified pop-ups.
Free forever for up to 250 contacts. Paid plans start at $16/month.
Out of 4227 reviews, it has an average rating of 4.6 out of 5: “It has everything (its own apps, that integrate with everything else, like Facebook, Zapier, etc). Lots of support and tons of explanatory videos.”
ActiveCampaign automates both your marketing campaigns and customer communication to provide great customer experiences.
14-day free trial, then $15 per month for the basic plan.
Out of a total of 9,661 reviews, it’s rated 4.6 out of 5 stars on G2: “ActiveCampaign offers all the features I need to automate my customer experience and send regular marketing emails to my followers. I appreciate the simplicity of the email templates and have had good results with deliverability.”
SMSBump is an ecommerce SMS marketing tool that helps you automate your text marketing campaigns, resulting in cart recovery and customer win-back.
Flexible pricing with a free plan based on the number of texts sent. Paid plans start at $19/month.
Out of a total of 2181 reviews, it’s rated 4.8 out of 5 stars: “The support for using this app is really top-notch. It took me a little time to understand how to use it effectively since it is a newer technology to me to use SMS marketing, but this app does everything I need it to.”
Feed for Google Shopping is a product feed management tool helping you market your ecommerce store by optimizing and managing your product data feed for different platforms like Google, Facebook, and Instagram.
21-day free trial, then $4.99/month for up to 500 products. The pricing increases based on the number of products and features.
Out of 3681 reviews, it’s rated 4.9 out of 5 stars: “Great application, can get a bit expensive, but definitely worth it, support was superb as well, fast responses and fixed all my errors.”
Your conversion rate is directly related to your site speed. A website loading in 1 second can have an increased conversion rate of up to 2.5x.
Booster helps you optimize your page speed, helping in conversion, and sales—with a free forever plan.
Free of cost
Out of a total of 899 reviews, it’s rated 4.9 out of 5 stars: “It’s a nice addition to the site and really helped both my desktop & mobile speeds. It doesn’t work until someone has clicked past the first page, which is very helpful to know, but once the first page is past, very quick.”
Yotpo is an ecommerce marketing platform, offering you multiple tools to market your store. This includes creating loyalty programs, collecting customer reviews, SMS marketing, and more.
Yotpo reviews is a sub-product of Yotpo, helping you collect and showcase reviews.
Free forever with paid plans starting at $19/month.
Out of a total of 4816 reviews, it’s rated 4.9 out of 5 stars: “We have been using Yotpo to collect reviews by email after purchase, and it works.”
ReConvert helps you create upsell and cross-sell offers, an integral part of ecommerce sales.
Free plan for up to 49 orders. Paid plans start at $7.99 per month with a 30-day free trial.
Out of a total of 3,031 reviews, it’s rated 5 out of 5 stars: “Great app and customer service. Has increased our order value for sure.”
ReferralCandy is a referral network tool that helps you create rewards and incentives for customers referring your products. The app taps into word-of-mouth marketing, increasing your sales with customer loyalty.
Free 30-day trial with a paid plan of $49 billed monthly, plus commissions on sales.
Out of 1743 reviews, it’s rated 4.9 out of 5 stars: “App works well, it is easy to set up, ready to be used and it has great customer service that replies fast.”
Stamped is a UGC tool, helping you collect and share product, video, and photo reviews.
Free forever with the basic plan starting at $23/month. Start with a free 7-day trial before upgrading to the paid plan.
Out of 5736 reviews, it’s rated 4.8 out of 5 stars: “I love this app! Their free plan has everything I need to beautifully display reviews. Their customer service team is absolutely impeccable as well.”
PushOwl is a push notification tool, helping you recover lost revenue by sending automated push notifications to shoppers.
Free forever with paid plans starting at $19/month.
Out of 2172 reviews, it’s rated 5 out of 5 stars: “I installed Pushowl because I had a push notification come to my phone that I liked from another company, It was very easy to use, plus the support is great!”
PushOwl is a push notification tool, helping you recover lost revenue by sending automated push notifications to shoppers.
Free forever with paid plans starting at $19/month.
Flexify is rated 4.4 out of 5 stars, with a total review of 251: “I use the free version of Flexify, it’s easy to use and does everything I need to keep my Facebook products up to date.”
UpPromote is an affiliate marketing solution, helping you create affiliate and referral programs.
Free forever with the basic plan starting at $21.99/month.
Out of 1,563 reviews, it’s rated 4.8 stars out of 5: “Seamless platform. Absolutely love it. Easy! I’m so glad we found this. Took me 30 minutes to set up. Effortless!”
JustSuno helps your store conversions by building your email and SMS lists through pop-ups and collecting zero-party and first-party data.
Free forever for less than 5000 store visitors. Upgrade to a $29 monthly plan with a 15-day free trial.
Justuno has 4.6 stars out of 5, with a total review of 2312: “This is a really nice app for enhancing your customer engagement strategy and provides lots of optimization and performance opportunities.”
Sauce Social Commerce offers multiple social commerce features in just one tool. You can use it to manage your Instagram Shop, influencer marketing, and UGC collection.
Free download with in-app upgrades based on your requirements.
Out of 865 reviews, it’s rated 4.6 out of 5 stars: “I think it looks good on my website, and the library and settings are easy to navigate. This is the most minimal and fast loading IG apps I’ve tried, and I scouted through a few!”
Plug In SEO is an all-in-one SEO tool that helps you optimize SEO, fix broken links, and add every other SEO details like meta description, title, alt text among others.
Free forever with paid plans of $29.99/month and $39.99/month.
Out of a total of 2,159 reviews, it’s rated 4.7 out of 5 stars.
Ali Reviews not only helps you in collecting reviews in multiple easy ways, but you can also display them using beautiful widgets. You can even share reviews to your social handles, boosting traffic and conversions.
7-day free trial with a free-forever plan. Paid plans start from $9.90 per month and go up to $49.90 per month based on features.
Out of a total of 8,349 reviews, it’s rated 4.9 out of 5 stars: “A very well-made app, staff are very friendly and do their very best to help out their customers. I recommend it to absolutely everybody as reviews on your website are necessary.”
Sales Pop solves trust issues customers have when buying from new stores. It shows your past sales to new customers by displaying pop-ups, showing people your store is busy, and getting orders.
7-day free trial with a free-forever plan. Paid plans start from $29 per month and go up to $199 per month based on features
Out of a total of 7275 reviews, it’s rated 4.8 out of 5 stars: “Helps provide realtime social proof for visitors on the site. Really enjoying the flexibility of the pops and the look.”
Since the majority of internet buyers don’t purchase their first visit, Back in Stock allows you to alert customers with email and SMS notifications for upcoming and out-of-stock products.
14-day free trial with a free-forever plan. Paid plans start from $29 per month and go up to $69 per month based on features.
Out of a total of 546 reviews, it’s rated 4.8 out of 5 stars: “Tried a bunch of different apps to add a widget on our OOS product pages in order to capture customer’s emails and this app was the one that seemed to have the best customizable features out of all.”
Rivo Abandoned Cart Recovery, as the name suggests, helps you recover abandoned carts through email and push notifications, increasing your conversion rates.
Free-forever plan available. Paid plans start from $15 per month going up to $49 per month, based on the features.
Out of a total of 2222 reviews, the app is rated 4.9 out of 5 stars: “I used this app to help bring back customers who abandoned their carts and it was very effective and brought in tons of sales!”
Vitals is an all-in-one, plug-and-play app integration tool for your Shopify store. It enables you to manage all your marketing and sales needs easily without slowing your store down.
30-day free trial. Paid plan for $29.99/month along with a 30-day money-back guarantee.
Out of a total of 3,728 reviews, it’s rated a solid 5 out of 5 stars: “Probably the best pricing of any app, and even with that pricing they don’t skip on the support. I’ve had numerous small issues and changes which got fixed in no time.”
Every ecommerce marketing tool in the above list has its own unique feature set, from optimizing the customer experience to creating a loyalty program to boost brand loyalty.
But which platform should you opt for, to increase your ecommerce sales?
It depends on your needs at the moment. For example, if you’re struggling with creating repeat customers, go with apps that create loyalty programs and email marketing campaigns. If you’re losing customers before they make a purchase, look into store optimization tools.
The bottom line: the tools mentioned are not mutually exclusive. You’ll need to use different types of tools, performing different functions, to create an excellent overall customer experience.
Looking for a unique way to stand out as a purpose-driven brand?