30 Ecommerce Marketing Platforms to Try in 2022
Lizzie Davey
As an ecommerce business owner, you have a lot on your plate — from serving customers to fulfilling inventory and finances. Among the operational tasks, marketing can take a back seat.
However, marketing keeps your store up and running, retains existing customers and brings new customers – enter ecommerce marketing platforms.
These are marketing automation platforms that take care of your ecommerce marketing, be it technical aspects like SEO and meta fields, or creative aspects like email campaigns.
You no longer have to spend hours on spreadsheets to track the performance either as you can automate most aspects of the marketing operations.
Here is an extensive list of the best marketing platforms for all your needs.
1. Klaviyo
Email marketing gives you an average ROI of $32 for every $1 you spend. Considering the 3200% ROI, email is the powerful channel that’ll increase your customer base, maximizing your sales.
Klaviyo is an email and SMS marketing automation tool. You can create email sequences based on the customer data you have, resulting in a well-targeted email campaign.
Features
- Create bulk SMS campaigns and use advanced automation to customize each message.
- Automate every kind of email sequence, from welcome emails to abandoned cart emails.
- Sync your store data with the platform and get advanced customer behavior analytics.
- Segment customers based on their past purchases, recent shopping behavior, and possible next purchase.
- Create and manage multi-channel campaigns from a single platform.
Pricing
Klaviyo offers flexible pricing based on your contact list.
It offers a free plan for up to 250 email contacts and 50 SMS contacts.
The paid plan starts at 251 email contacts and 51 SMS contacts, starting at $20 per month for emails and $5 per month for SMS campaigns.
Calculate the pricing according to your needs here.
Customer Review
Klaviyo is popularly rated 4.2 stars out of 1525 reviews on the Shopify app store: “I use Klaviyo to send personalized emails to all of my leads at once. This is a great tool because it helps me keep all of my digital relationships in one place. I also love that all of my messages are personalized to each contact.”
2. Givz
Givz is the first marketing platform that allows you to create incentives for donations. You don’t have to give huge discounts, which decreases your profits, to attract more sales.
You can simply feature your audience’s go-to charities and pledge to donate a percentage of their total order value to their chosen charity.
Features
- Create donation percentage like any other discount offer. For example, 20% of the total order value goes toward a chosen charity.
- Set order value threshold for the order to qualify for donation. For example, you can set a minimum order value of $50 for it to qualify for donation.
- Automate email confirmation of donations.
- Have multiple charity options to choose from.
Pricing
30-day free trial with a basic plan starting at $19 per month. The pricing has more options like $99 per month and $299 per month with advanced features.
Customer reviews
Givz has an overall rating of 5 out of 5 stars: “GIVZ is genius! Improves AOV and conversion rate without discounting by making the customer feel good about themselves … incredible! It’s a win win-win.”
Learn how 100+ brands on Shopify increased their AOV by 20% through cause-based marketing
3. Mailchimp
Mailchimp is an email marketing tool, allowing you to automate personalized email campaigns, segment audiences, and tap into buyers’ data for ads.
Features
- Use drag-and-drop design templates and intuitive design tools to customize your emails.
- Automate all your email sequences, from abandoned cart emails to promotional emails.
- Choose from wide segmentation options, such as order details, transaction details, location, and frequency of orders.
- Get real-time analytics and personalized actions suggestions
- Create multi-channel social media campaigns based on customer data.
- Use customer data to run retargeting ads.
Pricing
Free plan is available with paid plans starting at $11 per month.
Customer Reviews:
Out of 11,661 reviews, Mailchimp has 4.3 stars: “Mailchimp is without a doubt the best service in the cloud for creating, managing, sending and analyzing email marketing campaigns, since in addition to sending email campaigns in real-time it also allows me to program them so that they follow a sequence according to the criteria that you have established.”
4. Privy
Privy is a multi-purpose ecommerce marketing tool that allows for email and SMS marketing, cross-selling, and creating website pop-ups, banners, and bars.
Features
- Retain customers leaving your store with exit-intent-driven popups and banners.
- Create your unique design with hundreds of high-converting themes.
- Include a spin-to-win wheel to have more email and SMS signups.
- Automate your email campaigns.
- Generate coupon codes, including single-use and bulk coupon codes.
- Sync with other email marketing platforms.
Pricing
15-day free trial along with a free forever plan. Paid plans start at $15 per month going up to $70 per month based on features.
Reviews
With 24,765 reviews on Shopify, it’s rated 4.6 out of 5 stars: “Very helpful onboarding team and got all my answers quickly! The email templates are very helpful and easy to replicate.”
5. AfterShip
AfterShip is a shipment tracking app that keeps your customers informed about their order status through automated tracking.
Features
- Create an engaging customer experience by customizing emails with your Instagram feed and other details.
- Track your orders and identify any delayed shipment.
- Automate emails related to shipment to your customers.
- Automate emails to your internal team.
- Choose from seven standardized notification triggers.
- Integrate with Klaviyo for email marketing.
Pricing
Free forever plan with a 7-day free trial. Paid plans start at $11 per month and go up to $119 per month based on the number of shipments and other features.
Customer review:
Out of 3423 reviews on Shopify, AfterShip has an average rating of 4.7 stars: “I used this app to track orders and notify customers. It works and the customer service is 10/10. Superfast response.”
6. Judge.me
With reviews being a major influence on purchase decisions, Judge.me helps you gather and display product reviews and ratings on your Shopify store. You also get to showcase user-generated content (UGC) like customer videos and photos on your website, resulting in an increased trust with social proof.
Features
- Display your ratings and reviews in a rich snippet.
- Share reviews automatically to social media platforms like Facebook and Instagram.
- Import existing reviews to your Shopify store.
- Create coupons to incentivize reviews.
- Showcase reviews in Google Shopping to increase sales.
- Submit an unlimited number of review requests.
Pricing
Free forever with a paid plan at $15 per month.
Customer review
Out of 8821 reviews, Judge.me has an overall rating of 5 stars: “Even with just free plan, you can still do a lot. Customize email colors and text, great Shopify integration.”
7. Metafields Guru
Metafields Guru allows you to add, change, and delete meta fields of different items, variants, collections, customers, orders (including draft), blogs, pages, and the shop—all from your Shopify admin panel.
Features
- Filter all the meta fields in a single click, without having to manually change the metadata.
- Import and export metadata to manage large data sets.
- Add custom metafields.
- Bulk edit data fields on a single page.
Pricing
Free forever with paid plans starting at $9 per month and going up to $59 per month.
Customer review
Out of 160 reviews, it has received a 5 out of 5-star rating: “I have looked at a number of other Metafield apps & this one blows the others out of the water. The features are amazing & the support is excellent too. I can’t recommend this app enough. It has saved me hours of time.”
8. Ryviu
Ryviu Product Reviews is a Shopify reviews plugin that helps you establish social proof and customer support interactions.
Features
- Import reviews from CSV files and marketplaces like Amazon, Etsy, and Aliexpress.
- Choose from different themes to display reviews.
- Integrate with Rich Snippets to display reviews in Google search.
- Edit the language.
- Display reviews in carousel format anywhere in the store.
- Add a “question and answer” section and answer prominent questions about each product.
Pricing
Free forever for up to 50 products and 20 reviews each. Paid plans start at $6.44 per month.
Customer reviews:
Ryviu has a total of 829 reviews, out of which it has 4.9 stars: “The Ryviu Review App works great. Their team provided excellent support. Would definitely recommend to use.”
9. Shogun Landing Page Builder
Shogun helps you design your landing and product pages easily with drag and drop templates. You can optimize the product and landing pages on speed, layout, and more, boosting conversions.
Features
- Design every page of your store, from contact us page to product pages.
- Optimize page loading speed with tools like image compression.
- Include video background, carousels, tables, tabs, and more.
- Include custom elements with the help of HTML, JavaScript, or CSS.
- Save style formats to maintain your brand consistency.
- Optimize your store by editing meta titles, descriptions, and alt text.
- Use built-in A/B testing tool to optimize the store.
Pricing
10-day free trial with a basic plan starting at $39 per month.
Customer reviews
Out of 2789 reviews, it has an overall rating of 4.9 out of 5 stars: “This app is really easy user manageable and easy to use. It helps me to make the customization in a very easy way.”
10. Lucky Orange Heatmaps & Replay
Lucky Orange Heatmaps & Replay offers a collection of optimization tools to improve your checkout rate.
Features
- Watch how a visitor navigates your website and what pushes them to make a purchase (or not).
- Analyze Heatmaps to see the section of a page driving conversions by examining where visitors clicked, scrolled, and tapped.
- Use Live Chat based on the behavior of the store visitor and meet them where they need you.
Pricing
Free forever with the basic plan starting at $10 per month. It also offers a 7-day free trial.
Customer reviews
Out of 727 reviews, it has an overall rating of 4.6 out of 5 stars: “This saved my business, I can see what I’m doing wrong and how I can change things to solve my busses issues.”
11. Omnisend Email Marketing & SMS
Omnisend is an email and SMS marketing tool helping you create marketing campaigns and gamified pop-ups.
Features
- Use existing email templates to design your email marketing campaigns.
- Collect customer feedback and reviews through automated emails.
- Use the drag and drop email builder to create your campaigns quickly.
- Create and send unique coupon codes.
- Automatically recommend products to customers.
- Create segments for the campaigns, such as high-value customers, first-time customers, repeat customers, and churn-prone customers.
Pricing
Free forever for up to 250 contacts. Paid plans start at $16/month.
Reviews
Out of 4227 reviews, it has an average rating of 4.6 out of 5: “It has everything (its own apps, that integrate with everything else, like Facebook, Zapier, etc). Lots of support and tons of explanatory videos.”
12. ActiveCampaign
ActiveCampaign automates both your marketing campaigns and customer communication to provide great customer experiences.
Features
- Choose from existing email marketing campaigns to get up and running easily.
- Integrate and get insights from different channels like Facebook, Instagram, and eBay.
- Design landing pages with pre-built templates.
- Create sign-up and pop-up forms.
Pricing
14-day free trial, then $15 per month for the basic plan.
Reviews
Out of a total of 9,661 reviews, it’s rated 4.6 out of 5 stars on G2: “ActiveCampaign offers all the features I need to automate my customer experience and send regular marketing emails to my followers. I appreciate the simplicity of the email templates and have had good results with deliverability.”
13. SMSBump by Yotpo
SMSBump is an ecommerce SMS marketing tool that helps you automate your text marketing campaigns, resulting in cart recovery and customer win-back.
Features
- Build SMS lists compliant with GDPR and TCPA.
- Create text series including cart recovery, welcome, upsell, and customer win-back series.
- Segment your list based on your Shopify and Yotpo data.
- Include GIFs and images in the texts.
Pricing
Flexible pricing with a free plan based on the number of texts sent. Paid plans start at $19/month.
Reviews
Out of a total of 2181 reviews, it’s rated 4.8 out of 5 stars: “The support for using this app is really top-notch. It took me a little time to understand how to use it effectively since it is a newer technology to me to use SMS marketing, but this app does everything I need it to.”
14. Feed for Google Shopping
Feed for Google Shopping is a product feed management tool helping you market your ecommerce store by optimizing and managing your product data feed for different platforms like Google, Facebook, and Instagram.
Features
- Automate the syncing of new products including their bar code and other details.
- Create product feed for different search engines like Google and Bing.
- Sync with Facebook Shop and Instagram Shop.
- Bulk edit product attributes.
- Translate language and offer multi-currency checkout.
- Create and manage multi-channel campaigns from the same platform.
Pricing
21-day free trial, then $4.99/month for up to 500 products. The pricing increases based on the number of products and features.
Reviews
Out of 3681 reviews, it’s rated 4.9 out of 5 stars: “Great application, can get a bit expensive, but definitely worth it, support was superb as well, fast responses and fixed all my errors.”
15. Booster
Your conversion rate is directly related to your site speed. A website loading in 1 second can have an increased conversion rate of up to 2.5x.
Booster helps you optimize your page speed, helping in conversion, and sales—with a free forever plan.
Features
- Optimize page speed without any coding.
- Turn on or off instantly.
Pricing
Free of cost
Reviews
Out of a total of 899 reviews, it’s rated 4.9 out of 5 stars: “It’s a nice addition to the site and really helped both my desktop & mobile speeds. It doesn’t work until someone has clicked past the first page, which is very helpful to know, but once the first page is past, very quick.”
16. Yotpo Reviews
Yotpo is an ecommerce marketing platform, offering you multiple tools to market your store. This includes creating loyalty programs, collecting customer reviews, SMS marketing, and more.
Yotpo reviews is a sub-product of Yotpo, helping you collect and showcase reviews.
Features
- Collect user-generated content and display it as reviews.
- Automate sending review requests.
- Integrate with social media platforms to import and export reviews.
Pricing
Free forever with paid plans starting at $19/month.
Reviews
Out of a total of 4816 reviews, it’s rated 4.9 out of 5 stars: “We have been using Yotpo to collect reviews by email after purchase, and it works.”
17. ReConvert
ReConvert helps you create upsell and cross-sell offers, an integral part of ecommerce sales.
Features
- Create upsell funnels in one click to increase the overall average order value (AOV).
- Customize thank you pages to create customer surveys, cross-sell and upsell offers.
- Automated AI-powered product recommendations.
- Sync customer birthdays to send personalized birthday offers.
- Integrate with your existing store theme.
- Segment customers to create personalized offers.
Pricing
Free plan for up to 49 orders. Paid plans start at $7.99 per month with a 30-day free trial.
Reviews
Out of a total of 3,031 reviews, it’s rated 5 out of 5 stars: “Great app and customer service. Has increased our order value for sure.”
18. Referral Candy
ReferralCandy is a referral network tool that helps you create rewards and incentives for customers referring your products. The app taps into word-of-mouth marketing, increasing your sales with customer loyalty.
Features
- Integrate with your existing marketing tools like Klaviyo, Mailchimp, bold, Paywhirl, ReCharge, and more.
- Track and analyze the referrals from a single dashboard.
- Create post-purchase pop-ups to drive more sales.
- Create and customize the landing pages with pre-built templates.
- Set rewards according to your needs.
Pricing
Free 30-day trial with a paid plan of $49 billed monthly, plus commissions on sales.
Reviews
Out of 1743 reviews, it’s rated 4.9 out of 5 stars: “App works well, it is easy to set up, ready to be used and it has great customer service that replies fast.”
19. Stamped Product Reviews & UGC
Stamped is a UGC tool, helping you collect and share product, video, and photo reviews.
Features
- Choose from several display formats, such as carousels and side drawers.
- Increase the quality of reviews with Stamped Smart Assists.
- Integrate with social media platforms like Facebook and Instagram, and ecommerce marketplaces like Walmart.
- Moderate and filter reviews before display.
- Filter reviews by topic.
- Recommend personalized products to upsell.
- Include reviews in retargeting ads.
Pricing
Free forever with the basic plan starting at $23/month. Start with a free 7-day trial before upgrading to the paid plan.
Reviews
Out of 5736 reviews, it’s rated 4.8 out of 5 stars: “I love this app! Their free plan has everything I need to beautifully display reviews. Their customer service team is absolutely impeccable as well.”
20. PushOwl
PushOwl is a push notification tool, helping you recover lost revenue by sending automated push notifications to shoppers.
Features
- Automate store notifications for alerts like abandoned carts, sales, and restocks.
- Integrate with your existing marketing stacks like Judge.me, Stamped.io, Pagefly, and more.
- Create opt-in forms.
- Create personalized campaigns based on segmentation.
- Set triggers for push notifications.
- Send time-sensitive offers with flash sales and only when the subscriber is active.
Pricing
Free forever with paid plans starting at $19/month.
Reviews
Out of 2172 reviews, it’s rated 5 out of 5 stars: “I installed Pushowl because I had a push notification come to my phone that I liked from another company, It was very easy to use, plus the support is great!”
21. Flexify
PushOwl is a push notification tool, helping you recover lost revenue by sending automated push notifications to shoppers.
Features
- Automate store notifications for alerts like abandoned carts, sales, and restocks.
- Integrate with your existing marketing stacks like Judge.me, Stamped.io, Pagefly, and more.
- Create opt-in forms.
- Create personalized campaigns based on segmentation.
- Set triggers for push notifications.
- Send time-sensitive offers with flash sales and only when the subscriber is active.
Pricing
Free forever with paid plans starting at $19/month.
Customer Reviews
Flexify is rated 4.4 out of 5 stars, with a total review of 251: “I use the free version of Flexify, it’s easy to use and does everything I need to keep my Facebook products up to date.”
22. UpPromote
UpPromote is an affiliate marketing solution, helping you create affiliate and referral programs.
Features
- Create customized offers and commissions.
- Automate individual coupon and affiliate link creation.
- Create multi-level marketing structure.
- Integrate with PayPal for commission payouts.
- Analyze performance with detailed reports.
Pricing
Free forever with the basic plan starting at $21.99/month.
Reviews
Out of 1,563 reviews, it’s rated 4.8 stars out of 5: “Seamless platform. Absolutely love it. Easy! I’m so glad we found this. Took me 30 minutes to set up. Effortless!”
23. Justuno
JustSuno helps your store conversions by building your email and SMS lists through pop-ups and collecting zero-party and first-party data.
Features
- Use multiple advanced targeting features for hyper-personalized offers.
- Integrate with over 100 apps to seamlessly sync data collected.
- Conduct A/B testing with built-in analyzing tools.
- Include upsell, cross-sell, and recently seen banners across your store.
Pricing
Free forever for less than 5000 store visitors. Upgrade to a $29 monthly plan with a 15-day free trial.
Reviews
Justuno has 4.6 stars out of 5, with a total review of 2312: “This is a really nice app for enhancing your customer engagement strategy and provides lots of optimization and performance opportunities.”
24. Sauce Social Commerce by SNPT
Sauce Social Commerce offers multiple social commerce features in just one tool. You can use it to manage your Instagram Shop, influencer marketing, and UGC collection.
Features
- Create dynamic shoppable galleries on your social media accounts.
- Track and collect relevant UGC.
- Automate syncing images across your social media platforms.
- Select influencers and get help with the payment.
- Integrate with Klaviyo, Instagram, and Facebook.
Pricing
Free download with in-app upgrades based on your requirements.
Reviews
Out of 865 reviews, it’s rated 4.6 out of 5 stars: “I think it looks good on my website, and the library and settings are easy to navigate. This is the most minimal and fast loading IG apps I’ve tried, and I scouted through a few!”
25. Plug in SEO
Plug In SEO is an all-in-one SEO tool that helps you optimize SEO, fix broken links, and add every other SEO details like meta description, title, alt text among others.
Features
- Fix headings, image alt tags, and file names.
- Use templates to bulk edit meta details.
- Automate fixing broken links.
- Optimize rich snippets or schema markups.
- Analyze store performance with SEO reports.
Pricing
Free forever with paid plans of $29.99/month and $39.99/month.
Reviews
Out of a total of 2,159 reviews, it’s rated 4.7 out of 5 stars.
26. Ali Reviews
Ali Reviews not only helps you in collecting reviews in multiple easy ways, but you can also display them using beautiful widgets. You can even share reviews to your social handles, boosting traffic and conversions.
Features
- Gorgeous review widgets to display your reviews in carousels, lists, or grids.
- Collect reviews using flexible, pre-made templates from multiple channels and sites and manage them easily in one place.
- Curate reviews to show the right ones to the right audience based on-site behavior.
- Extensive add-on support like pushing reviews to social media, scheduling bulk requests from past orders, and replying to reviews.
Pricing
7-day free trial with a free-forever plan. Paid plans start from $9.90 per month and go up to $49.90 per month based on features.
Reviews
Out of a total of 8,349 reviews, it’s rated 4.9 out of 5 stars: “A very well-made app, staff are very friendly and do their very best to help out their customers. I recommend it to absolutely everybody as reviews on your website are necessary.”
27. Sales Pop
Sales Pop solves trust issues customers have when buying from new stores. It shows your past sales to new customers by displaying pop-ups, showing people your store is busy, and getting orders.
Features
- Subtle pop-ups that integrate seamlessly with your site.
- Levarge FOMO and social proof.
- Control where and how your pops are displayed with easy design customization (no coding required).
- Open API support, for even more customization.
Pricing
7-day free trial with a free-forever plan. Paid plans start from $29 per month and go up to $199 per month based on features
Reviews
Out of a total of 7275 reviews, it’s rated 4.8 out of 5 stars: “Helps provide realtime social proof for visitors on the site. Really enjoying the flexibility of the pops and the look.”
28. Back In Stock - Restock Alerts
Since the majority of internet buyers don’t purchase their first visit, Back in Stock allows you to alert customers with email and SMS notifications for upcoming and out-of-stock products.
Features
- Create automated email and SMS alerts so that customers can sign up.
- Send messages related to product restocks, pre-orders, flash sales, and coming soon.
- Easily customize ‘Alert Me when available’ buttons with JavaScript API.
- Multiple languages and locations are supported.
- Create custom themes.
Pricing
14-day free trial with a free-forever plan. Paid plans start from $29 per month and go up to $69 per month based on features.
Reviews
Out of a total of 546 reviews, it’s rated 4.8 out of 5 stars: “Tried a bunch of different apps to add a widget on our OOS product pages in order to capture customer’s emails and this app was the one that seemed to have the best customizable features out of all.”
29. Rivo
Rivo Abandoned Cart Recovery, as the name suggests, helps you recover abandoned carts through email and push notifications, increasing your conversion rates.
Features
- Send browser and push notifications to customers for cart recovery without any coding.
- Turn Cart Abandonment Protector on or off at any time.
- Customize the messages to suit your brand.
Pricing
Free-forever plan available. Paid plans start from $15 per month going up to $49 per month, based on the features.
Reviews
Out of a total of 2222 reviews, the app is rated 4.9 out of 5 stars: “I used this app to help bring back customers who abandoned their carts and it was very effective and brought in tons of sales!”
30. Vitals
Vitals is an all-in-one, plug-and-play app integration tool for your Shopify store. It enables you to manage all your marketing and sales needs easily without slowing your store down.
Features
- Import product reviews from multiple sites and display them across your site.
- Easily create cross-sell and upsell campaigns using product bundling, BOGO, pre-orders for out-of-stock products, and more.
- Boost conversions with stock scarcity, cart countdown timers, and sticky Add to Cart buttons.
- Sell globally using automatic currency conversion and geo-redirection
- Grow your email list with features like Pop-ups, Announcement Bars, and Spin the Wheel.
- Display Facebook Pixels and products from your Instagram feed directly on your store.
- Recapture abandoned carts with one-click-checkouts and inactive tab messages to nudge customers.
Pricing
30-day free trial. Paid plan for $29.99/month along with a 30-day money-back guarantee.
Reviews
Out of a total of 3,728 reviews, it’s rated a solid 5 out of 5 stars: “Probably the best pricing of any app, and even with that pricing they don’t skip on the support. I’ve had numerous small issues and changes which got fixed in no time.”
Which Ecommerce Marketing Platform Are You Going to Add to Your Store?
Every ecommerce marketing tool in the above list has its own unique feature set, from optimizing the customer experience to creating a loyalty program to boost brand loyalty.
But which platform should you opt for, to increase your ecommerce sales?
It depends on your needs at the moment. For example, if you’re struggling with creating repeat customers, go with apps that create loyalty programs and email marketing campaigns. If you’re losing customers before they make a purchase, look into store optimization tools.
The bottom line: the tools mentioned are not mutually exclusive. You’ll need to use different types of tools, performing different functions, to create an excellent overall customer experience.
Looking for a unique way to stand out as a purpose-driven brand?
