The Alternative Guide to Marketing Your Shopify Store for Black Friday Cyber Monday

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2. The Givz Discount Plus Offer

This year we’re encouraging brands to set up the ultimate BFCM Givz play — we call it the “Discount Plus.”

Here’s how it works — set up your Givz donation incentive so that customers benefit from a 20% discount AND have the opportunity to donate 21% of their order value to a charity they care about. It’s the best of both worlds.

Of course, you are free to optimize the 20/21 as you see fit but we with think the 20 + 21 is a nice touch to celebrate 2021 and you can do 20 + 22 next year 😊.

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As our product continues to evolve and brands become more saavy marketing their offers, redemption rates are starting to climb which is really exciting. We’ve recently launched an automated email reminder that is sent to shoppers who forget to complete their donation. Still, with the donation occurring post-purchase intentionally (so not to interfere with your shopping experience), there is some natural drop-off.

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3. Why it works

Givz customers have consistently shared that donation incentives increase orders and cost less than traditional discounts — even when you include donations! Need convincing?

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4. Don't forget about Giving Tuesday

While Black Friday & Cyber Monday are sure to dominate the headlines, remember that hot on the heels of BFCM comes Giving Tuesday. We recommend extending your offer for the full five days. Loyal Givz customers saw healthy sales employing this tactic in 2020!